Born and and raised in the Netherlands, Ian emigrated to the US to pursue an education in Marketing and Entrepreneurship. After graduating, he started his 1st business, a direct sales organization that he grew to 200 agents before exiting in 2008. 
Over the next 10 years as a serial entrepreneur, he founded 5 companies with 3 failed projects and 2 successes including a BPO startup that grew from 8 to 300 employees in under 18mo before taking an exit.

After a short sabbatical, his interest shifted from services to product management where he works for a leading training company today. As an entrepreneur and startup specialist,  Ian learned the importance of having a strong and deep team to move projects forward which played a large part in the concept of Waddle's community-led model designed to split the efforts needed over 32 Com-Devs, so that a project is positioned to succeed with limited time investment from its founding devs. In his free time, Ian prefers to spend time with his wife of 13yrs and his 3 children in South Carolina and acts as a custodian for Waddle CST focused on growth and communication.